The Customer Magnet

 The Customer Magnet:

 sentation of the ideal customer for your business. We’ll come onto this in a moment… You need to start out by getting data on average statistics such as the average salary of your customers, the average number of children your customers have etc. Once you have a clear overview of this average data you then need to make some assumptions so that you can collate all this information into one single ideal customer. This way it makes it a lot easier for you to use this one single ideal customer as a template to get new ones rather than constantly thinking of averages and large sets of data. It also makes your ideal customer seem more personal because you’re going to be giving them a name, an age and occupation etc. You might be able to answer some of these questions already from your existing experience with dealing with your customers. Just make sure you exercise an air of caution that you are not us-ing any information or data from non-ideal customers in your database. Whilst you could easily create an “average customer” model using all the information you have at your fingertips for your existing customer database, this is not the exercise. The ex-ercise is to paint a picture of your ideal customer. So your first step is to look at your existing customer database and consider if there are any ideal customers within it. If you are fortunate enough to have ideal customers already in your database then you can ask the above questions related to these ideal customers to start to fill in the gaps for your ideal customer portrait. If you’re starting with a blank canvas and you don’t have any ideal customers yet then before you look at their attributes and their characteristics you need to have it clear in your mind what an ideal customer means to you